NFL, GE Chiefs Roger Goodell, Jeff Immelt Meld Minds For A Head Injury Initiative
Saving skulls isn’t just a smart idea for safety and an opportunity for innovation, it’s a no-brainer for both businesses. In this exclusive interview, Immelt and Goodell explain why.
Their “Head Health Initiative” is assembling top military and academic experts to oversee studies on brain trauma, and is reaching out to entrepreneurs to submit new approaches to prevent injuries.
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[Football Player: Everett Collection via Shutterstock]